Get Better Rankings On Google
What are keywords?
Keywords are phrases or names of people who will type in search engines to find what they are looking for. The idea is to research and use the words your customers want, and include many of them when producing your content; activates better Google standards.
Keyword difficulty
Keywords are divided into different groups depending on the number of words in the sentence. As more keywords are added to your keywords, your website will be more accessible and ranked. This is because there will be less competition for other sites. (This is not entirely guaranteed.)
Example: The short keyword "t-shirt" will have a high search rate, due to the limited number of keywords. The term "green T-shirt for a 12-year-old" is called the long tail keyword, as it apparently has many elements in it. Using a long tail keyword will lower your search volume, become more complex, and that's a great thing for your site.
Title tag
This is the most important factor to consider. It tells the reader what to expect on the page. Displaying this tag may increase the value of your business, due to the high potential for clicks.
Remember: Have a unique title for each page on your website. Keep the title straight, it should have about 55 characters.
An example of a title tag
<head>
<title> Sample Title </title>
</head>
Meta Description
Meta description tags are required when it comes to gaining user clicks. You should make sure that every page on your website has a description of each meta, including that keyword on the page. Your Meta description should contain approximately 155 characters.
Definition of Meta Example
<head>
<meta name = "description" content = "This is an example of a meta description">
</head>
Quantity and Quality of Content
Do not copy and paste! The worst thing you can do in this category is copying and using someone else's work. Search engines have improved. They will notice if you copy the content and will discard your work. Obviously this is something you want to avoid. We advise you to write different content, and make sure you have all of the following:
Short paragraphs and short sentences. People do not want to read a story. Be aware of how many words you write, you want to make it easier for the viewer to read them. Adjust grammar and spelling Adequate white space for your website. This avoids congestion on your site.
Make sure you use a lot of keywords in your keyword research.
Incorporating these features will ensure that the content you generate on the web is up to standard, leading to increased readability of your content.
Bonus Point - Always remember to add value to your content. By keeping it relevant to students, you will increase your chances of getting incoming links.
Various Multimedia
Bringing information to your users in a variety of ways can help improve your Google rankings. You can make your content more cohesive and visually appealing, by using photos, audio, videos and slideshow. This can increase your conversion rate and user engagement. As well as getting visitors to spend more time on your website.
Customize Photos
Images are always beneficial, if used sparingly. Do not overlay images with images, use a few on your page to add interest and split text pieces. Be careful when choosing an image size; images should not be too large or too small. Additionally, making sure your image uploads quickly to your website can further enhance your website, and raise your profile.
Evidence
Your Thing: Do you have a section or page on your website just to get proof? Well you need to share the space for this information. Evidence provides evidence and credibility on your website. This is because they are not actual updates from other businesses or individuals, and potential customers would like to read their posts about your products / services.
Not only that, but if you and other businesses are connected, it may mean that you get the proof from them by exchanging testimonials on their site (via a link attached to your site.) This is for the benefit of both websites, as well as establishing good relationships with suppliers.
Contact Page
A well-designed and comprehensive contact page can be considered more relevant, than when your contact page was limited. This can push your website to the top of the search engine. It is therefore worth spending some time on your contact page.
Link structure
Link Building can have a huge impact on how search engines rank your website. There are two types of incoming links, called internal links and backlinks. Let's get into the details of these links.
Internal links - How it works. You link one of your pages to your website to another page on your website. This is done by selecting a sentence or keyword, in which the reader will click on it.
For example, if you briefly mention the content on your website keywords "Google Rankings", you can set up an incoming link on another page on the same site related to Google Rankings.
Backlinks - This is where links from other sites point to your website. Backlinks are considered very important but difficult and slow to reach. The best way to create backlinks is to first generate useful and needed content that your audience wants and then promote it through your social media platforms. This leads us to our next point.
Responsive Website
It is important that your business site is flexible. Your site design should work well on all different devices; computer, mobile phone and tablet. They should be easy to use!
How fast is your site? You need to check the speed of your website. Having a slower website can affect your conversion rate and your chances of having a website closer to the top of the results page. People will not want to wait for the site to load, so keep that in mind.
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