What makes a beautiful logo?

 

 

When it comes to logo design, I personally believe there are no rules. As Paul Rand once said, "the main purpose of logos is to identify... to say who the company is, and that is the end of its function".

Although the rules do not exist, there are a number of guaranteed guidelines that can be learned from the great designers of the
past. This is because we can see which designs are still in use today after 50–60 years of use.

If we look at the designs that have been around for a long time, we can see the principles that apply to all of them. That's right.

It's easy..

Remarkable

It is worth it.

Variety is

There is no time.

Let's take a closer look at what each of these means...

It's easy.

Long-standing logos are the simplest-just look at the Nike, Apple, IBM, and McDonalds logos for proof of this.

We also saw that complex projects at the beginning of the business were simplified over time to increase awareness. Starbucks is a good example.

 

A complex, intricate, or obscure design has a tendency to hurt itself. There is no real image that will do what most people think it will. This will make the identification very difficult and the "message" invisible.

Memorable

The logo can be used in everything a business does, so you want people to see it and remember it.

Remembering is easy as people remember simple situations quickly.

Color also plays a key role in identifying your identity. This is evidenced by the experiment of Brazilian graphic designer Paula Rupolo, who exchanged color schemes for competing products.

"Colors are the first thing you see in a logo, which is what's the fastest in our brains," he said. Then read the layout of the logo, thumbnails, or typography.

To be remembered, the logo and brand support also need to be separate from those of its competitors, so be sure to do your research. It is an important task to keep a logical record of logos and competitors' identities in order to target your designs next.

It is worth it.

The logo should be appropriate for the business and target audience.

For example, if you intend to identify children, you can use a bright and vibrant style, while this style may not be suitable for a law firm.

Variety

The logo will be used for anything from a button to a layout. That means the design mark will need to be as effective in 10 millimetres as it is in 10 meters.

The logo will also need to work in a series of scenarios, including different background colors. This means that the logo will need to work as effectively with one colour (both black and white) as it does with full color.

The logo will also allow for different textures and configurations to ensure that the logo will look its best no matter where it is used.

For this reason, when working with ideas, consider how a design can work with different sizes. If the design is not readable in small sizes, see what you can do to simplify and refine the design continuously.

It has no time.

The functional logo should stand longer.

Avoid using trends. They may look pretty today, but they will soon fade. David Airey, author of Logo Design Love, made a good point in his comments below:

Leave the trends in the fashion industry. Trends come and go, and when you talk about changing jeans or buying a new dress, that's fine, but when your brand identity is affected, longevity is important. Don't follow the package. Get out. "

So now that we know what makes a good logo, let's look at how we can use that knowledge to start developing logo ideas...

Have clear directions.

It is difficult to come up with ideas without a clear roadway to your destination, so before you come up with any ideas, it is important to create a short logo design to clearly understand the business, competition, and audience.

Find the right beauty...

When I first started designing logos, I focused on coming up with clever ideas—when they were smarter, they got better... I thought I was smarter, but I actually realise now that it wasn't the best way.

I’ve learned that as part of the design process, you need to "find" the most appropriate solution for that business... Something that has the right "feel" and the right aesthetics for such a business.

A useful thought for exercise

I had the good fortune a few years ago to spend time with Myles Newlyn, a designer of company logos, including Sky, EE, and Unilever, to name just a few.

It taught me the mindset it does before working on any of the logos, and I found it very useful, so I wanted to share with you this...

Think of a pamphlet on your doorstep from a business that creates a logo. What does it look like? How does it sound? What is the weight of the paper and the end? Paint a picture in your mind of what you can expect.

Illustrations will be taken from your own experience. Wherever you go, what movies and TV you watch, read, and eat, it all contributes to the mind-blowing toolbox of visual aids and visual organisations you can pick from, so be sure to experience the wonders of life!

Occasionally, I find it helpful to start building an emotional board so that I can be more specific and have something to refer to when working on ideas for my logo.

Creating an emotional board

To create an emotional board, put together images of the right "feeling" of the company, and paste them all into a larger PSD (or PowerPoint or key document, whichever is easier for you).

Combine fonts, designs, and images. Any type of image with the right beauty

Browse books, magazines, Google, Pinterest, Behance, Dribbble, etc.

Do not worry about ideas on this point. Focus only on what looks and feels right, and what "feels" right.

Sketching Ideas

By now, you should have some clarity on the direction you want to take the design in. But now we need to find a complete solution!

Some designers will jump straight to the computer. But I want to encourage you to work through the process of generating ideas on paper.

Aaron Draplin explains why well in this quote:

Always start with the paper. There is something liberating about the freedom, instability, and personality of a pencil drawing. There is speed in it. No prediction. Accidents happen. You can get magic faster on paper than on a cold screen. It could be a stick in the dust, charcoal on the wall of the cave, or a pencil in your memoir, interacting with the old-fashioned way of communicating, designing, and inventing. "

Sticking to a blank sheet of paper can be difficult, so I do a few exercises to help me along the way...

Word Map

A word map is a wonderful way to help you think of ideas outside the box.

Start by writing down the words related to the business during the episode.